Emily Schildt is the founder and CEO of Pop Up Grocer, which is a family of curated shops that feature new, better-for-you products. Emily and her team seek out really awesome, exciting, and beautifully presented new brands and products that you don’t usually find in the big grocery stores. They’re the grocery items that are right at the forefront of where food and drinks are going. We talk to Emily not so much as someone who has a different relationship with alcohol herself, but someone who’s really seeing the growth and change in the non-alcoholic drinks category, from which she stocks lots of brands including our brand, AF.
Why Restaurants And Bars Need To Up Their AF Game
2 May, 2023 One of the challenges of going out to bars and restaurants when you’re not drinking is that there is still generally a lack of great adult, alcohol free options. Not only are non-alco...
Say Cheers to ‘Dry Dating’
Research is showing that more and more people are choosing to embrace an alcohol-free love life – thanks in part to the pandemic’s impact on our relationship with alcohol.
IS 0.5% TRUE AF?
"It's impossible to become intoxicated (or even to get close) no matter how many of these drinks or foods you consume. Your body simply processes the alcohol faster than the time it takes you to d...