MEET OUR FOUNDER
FREE AF IS NOT JUST A PRODUCT—BUT A WORLD WHERE IT’S OK TO MAKE YOUR OWN DECISIONS AND TO DO THAT WITH CONFIDENCE.
AF Drinks was created in 2020 by Lisa King—most well known as founder of New Zealand social enterprise Eat My Lunch.
When Lisa cut back on alcohol at the beginning of 2020, she became more aware of the sober curious movement, and the things that made it hard to cut back on alcohol, even when we want to.
AF Drinks makes it easier to help the sober curious explore a different relationship with alcohol. By creating a conversation and community for the sober curious and normalising an alcohol free lifestyle. And by creating non-alcoholic drinks that give people a delicious, sophisticated, adult option when they're not drinking alcohol.
Our cocktails contain Afterglow™, a 100% natural botanical extract that mimics the pleasant warmth of drinking alcohol – without the alcohol.